Digital Recruitment Toolkit
Welcome to the Digital Recruitment Toolkit! These series of graphics, SMS messages and e-mail communications are designed to help you connect with potential Job Corps students no matter where they are in the enrollment process.
Please choose the series that best applies to the individual you will be contacting.
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Connected Series
This communication series is designed for prospects who have already connected with an Admissions Representative.
Start here!
Message Thread 1 – SMS Format
Reconnect with the prospect, reinforce the relationship, and confirm a phone call or information session.
Message Thread 2A – SMS Format
For prospects ready to apply, reinforce their decision, build excitement about the opportunities ahead, and outline next steps.
Message Thread 2B – SMS Format
For prospects who are still exploring their options, provide encouragement and authentic student perspectives while keeping them engaged.
Message 3 – Email Format
Provide detailed program information, explain the enrollment process, and guide the prospect through application completion.
Not Yet Connected Series
This series is for prospects who have created a MyJobCorps account but have not connected with an Admissions Rep directly before.
Start here!
Message Thread 1 – SMS Format
Introduce yourself, establish a personal connection, and encourage the prospect to take the next step by scheduling a conversation.
Message Thread 2 – SMS Format
Follow up after the phone call or information session, reinforce the value of Job Corps, and encourage the prospect to complete their application.
Message 3 – Email Format
Provide additional program details, answer common questions, and guide the prospect through the application process and next steps.
Cold Prospect Series
This series is for prospects who began their application and/or had previously connected with an Admissions Rep, but who have gone cold.
Start here!
Message Thread 1
Reconnect with inactive prospects, reignite interest in Job Corps, and encourage them to reengage through a conversation with an Admissions Representative.
Message Thread 2
Leave the door open for future engagement by reminding prospects that support and information are available whenever they are ready to take the next step.